The Great Lock In: Why You're Scattered (Steve Jobs' Decision Fatigue Secret)
You think you have a discipline problem, but you actually have a decision problem. And it's bleeding your potential dry every single day.
This is Part 1 of The Great Lock In series - I hope to help end your decision fatigue from sabotaging your success. While everyone else is drowning in daily negotiations with themselves, confident solopreneurs are eliminating decisions before they happen. Here's the brutal truth: every tiny choice you make - what to wear, what to eat, when to work out, how to respond to that text - is stealing mental energy from the decisions that actually matter. Your business. Your future. Your income.
Stop treating every day like a negotiation with yourself. If The Great Lock In is on your radar for quarter 4 focus, then this series is for you.
#1 Discipline Mistake Most Solopreneur Parents Keep Making
You don’t need permission to put yourself first.
This video is about reclaiming your discipline, protecting your priorities, and refusing to wait for the “perfect time.” This isn't about time management or productivity hacks. This is about why you can't maintain discipline for your own goals when you're perfectly disciplined for everyone else's needs. If you’re a solopreneur parent navigating the chaos of business, family, and self-growth, this is your Great Lock-In moment.
The Discipline Lie That's Keeping You Stuck and Exhausted (Watch before you lock in)
In this video, I expose the lie about discipline that keeps solopreneur parents over 40 exhausted, scattered, and stuck while less qualified people pass them by.
You’ll learn why discipline without clarity is just expensive procrastination, how to spot “fake discipline” traps, and how to redirect your energy into the work that’s actually profitable — financially, personally, and in your identity. If you’re tired of morning routines that don’t move the needle, content that doesn’t convert, and being busy without results, then this video is your wake-up call.
Disciplined, Drained & Stuck
You're not tired because you lack discipline.
You're tired because you're being disciplined about all the wrong things. Most solopreneur parents are running on borrowed discipline - corporate schedules, hustle culture advice, and routines designed for someone else's life. You're forcing yourself into eight-hour workdays when your best work happens in three focused hours. You're scheduling calls when you're brain-dead because that's "business hours." You're following productivity systems that work against your natural energy patterns instead of with them. This is discipline sabotage. And it's why you hit a wall by 2 PM every single day.
In this video, I walk you through the 5-step process to identify where your discipline is working against you and how to redesign it around your actual energy patterns - not some guru's morning routine.
The next video for this series comes out this week.
P.S.
I’ve decided to operate in a heck of a lot of audacity and delusion (and maybe even some cringe) in Q4.
And while it’s 1) easier 2) less pressure and 3) preferred to do this quietly and NOT share WHAT that looks like, I’m doing the opposite and bringing you along.
Stay tuned to know what that is in the next email later today.
See you soon,
Nesh